Streama
Encouraging Viewers to Watch Shows and Movies Outside of Their Comfort Zone
Brief
Streama is a desktop platform that curates personalized content recommendations exclusively for shared communities between friends and family.
Client
College + Netflix Creative Jam
Duration
48 hours
June 2020
Roles
User Research, Wireframing, UX/UI
Team: Priyana Patel, Maya Stehle
The Problem
Helping families and friends connect and share their experiences with content such as series television shows and movies they love
How can we increase engagement and interaction for diverse content through personalized educational experiences?
The Solution
A third-party desktop website where the community can celebrate shared stories together through communal and authentic experiences
Streama is a platform that encourages a worldview perspective for viewers while diversifying content.
Target Audience
What We Watch Is Heavily Influenced by Where We Live and the Cultural Communities We Associate With
Distinct viewing communities are based on geographical location and cultural perspectives.
We Like to Share and Learn With Those We Love
Viewers have an unlimited number of friend and family circles to watch TV shows and movies with.
User Research
Viewers Rely on Their Communities to Learn About New Streaming Content
Since 83% of participants rely on word of mouth and 75% of participants rely on social media, we needed to:
Provide curated content for viewers and their viewing communities (aka the people they watch content with) AND
Make sure viewers had a way to organically share their word-of-mouth marketing through conversation
Videos and Readings Provide Further Exploration
Since audiences preferred watching informational videos and reading articles to learn more about the content they watched, we needed to:
Make sure viewers had more educational content (videos + articles) to explore after their viewing experience
Popularity and Insight Drive Content Interaction
Since users are more likely to click on a new TV show or movie based on metrics and previews of the content itself, we needed to:
Highlight movies the way they are already displayed while integrating markers for popularity and location
Product Requirements
Users appreciate personalized and curated content to expand their interests & promote meaningful engagement → Markers for a film or show’s country of origin show a viewer a spatial representation of where they are taking their viewing experience.
Users indicate an interest in exploring relevant topics after the viewing experience → Markers for topics covered show a user what they can get out of their viewing experience.
Viewers want an easy way to watch new content with those they love → A feature that combines user’s streaming data to provide recommended content for a viewer's distinct viewing communities.
Viewers enjoy sharing and viewing opinions about watched content → Quick and simple voice comments limited to 5 seconds each.
Wireframe Revisions
Friends and Family Members Across Viewing Communities Utilize Different Streaming Services
Viewers need the ability to sign in and utilize their streaming data from their preferred streaming service.
Final Prototype
Onboarding
Log in via your streaming service and connect your streaming history with your associated profile.
Discover & Learn
Check out the types of TV shows and movies you watch. View a new and refreshing recommended content list with supporting educational resources.
Share Your Thoughts
After you’re done streaming with friends and family, share the first few words that come to mind about your viewing experience.
Create Viewing Communities
Create a group, whether it’s with friends or family, and see what there is to watch next based on your shared streaming data.
Feedback and Reflection
Meaningful & Intentional User Experience
- While Maya and I did not receive formal feedback on our project, we received a 22/25 for our score in the UX category
- We feel this score reflects the meaningful experience we created across diverse viewing groups
You Can Do a Lot but Also Very Little in 48 Hours
- Maya and I had to improvise and revise our design process to stay on schedule
- We spent considerate time on our information architecture and user flow and had to accommodate for our visual design
Ensuring the Intent of Features Translates to Users
- After sharing our prototype with friends and family members after the conclusion of the creative jam, we found ourselves having to explain what “Viewing Communities” were
- It would be helpful to include a short tour and introduction for first-time users
- Explore ways to better integrate related resources during the streaming experience
Universal Reviews and Conversational Language
- We would love to conduct further research on how viewers interact with simultaneous chat features while streaming content
- Our goal was to provide an easy way to promote genuine conversations about content from diverse perspectives, however, do short reviews such as “insightful” and conversation building go hand in hand?
- How can we encourage viewers from different cultures and geographical regions to communicate with each other?
Future Testing
We Plan to Test Our Product With Potential Viewers From Our Initial Research Stage to Evaluate the User Interface, Usability, and Task Completion Rate
Objectives
Can users easily create viewing communities between their distinct viewing communities?
Do users feel encouraged to explore new, curated content recommended based on their previous viewing experiences?
Tasks
Sign in & onboard, discover and learn about a new movie, record a voice review, create/edit/delete a viewing community
Change of Behavior
Finding new TV shows and movies to share with friends and family