Bruin Bound
Sharing What It Means to Be a UCLA Bruin in a Digital Environment
Brief
An Instagram Stories Campaign to Advertise Campus Activities and Organizations at UCLA to Recently Admitted Students
Client
UCLA Admissions
UCLA Office of Student Organizations, Leadership & Engagement (SOLE)
Duration
Apr 2020
1 month
Roles
Solo: Graphic Design, Social Media Marketing
Scope
Bruin Day → Bruin Bound
In a pre-pandemic world, Bruin Day was an exclusive, annual event designed especially for admitted freshmen and their families to enjoy faculty presentations, learn about world-class academic programs, research opportunities, financial aid resources, take campus and housing tours, and experience what it means to be a Bruin. UCLA admissions transitioned a single Bruin Day into a month-long Bruin Bound, a series of online events that captures the essence of Bruin Day and provides admitted students with the information they need to decide whether to become Bruins.
Campus Life at UCLA
As a Graphic Designer for the student organizations office at UCLA, I created an Instagram stories campaign to advertise campus activities and organizations at UCLA to recently admitted students. You can learn more about the Student Organizations, Leadership & Engagement (SOLE) office here.
Branding
UCLA’s colors evoke the blue of sea and sky and the gold of the sun and wildflowers, especially the California poppy
“There’s a brightness to UCLA Blue and UCLA Gold that’s especially appropriate to Southern California, and different from other University of California campuses”
View the UCLA Brand Guidelines here.
